Hapinoy store will have a unified look and aura. Each store will still be owned by the member but they will be trained with operating systems that will eventually help them manage their stores more efficiently and effectively. The key is that discipline borrowers can be empowered and in the long run; develop a sustainable and viable business model. This will be the biggest sari sari store chain in the Philippines. This is the concept where microentrepreneurs will have to come up together to adopt the semi-franchise-Âmodel in order to upgrade / enhance the variety stores thereby increasing profit.
BDS have set an agreement with Microventures Inc. (a fully integrated Advocacy Marketing company) with this Hapinoy concept. Microventures Inc. have specialization with Advocacy Development and Consumer Marketing with extensive experience in both disciplines. Its resources and services are anchored firmly on knowledge, capabilities and the reputation of its partners built on years of experience with leading civil society advocates and consumer marketing companies. Hapinoy is a BDS product that will be initially offered to CARD clients with Sari sari stores.
The Hapinoy concept directly dealt with Microfinance members. These members are discipline borrowers with collective bargaining power. This will be the biggest sari sari store chain in the Philippines.
MICROVENTURES, INC in coordination with CARD BDS have identified two target beneficiaries for this Hapinoy concept:
a) Community Store owners and
b) Hapinoy Store Owners
A. Community Store owners
Community Store owners are CARD MRI clients identified as “sub distributor” to Hapinoy store Owners. They can have access to the following;
1. Guaranteed scheme with the distributor and access to additional loan
2. Store Makeover including painting and signage
3. Competitive Price from Distributor / Manufacturer but pricing must be monitored
B. HAPINOY Store Owners
Hapinoy store owners are CARD MRI clients who are directly engaged into sari sari store business.
There are four main benefits for being a Hapinoy Community Store owner:
1. Loan Scale up/Hapinoy loan (Gift Check)
2. Promotions / Competitive Price in Community Stores
3. Training, and
4. Other business opportunities
- For updated news and info about Hapinoy – please refer to this website – www.hapinoy.com